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Retailers Are Using Data-Based Approaches to Fight Showrooming
Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy it...
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This Startup Agency Counts Michelle Obama Among Its Clients
SpecsWho (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partnerWhat Full-service agencyWhere New York office While most of...
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These Fashionistas Parlayed Digital Smarts Into a Creative Shop
SpecsWho Co-partners Carol Han (l.) and Alexandra WeissWhat Digitally focused branding agencyWhere New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of...
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The New Head of McCann Erickson N.Y. Misses the Rain and Camaraderie of London
SpecsWho Chris MacdonaldNew gig president, McCann Erickson New YorkOld gig CEO, McCann Erickson London; chairman, McCann WorldgroupAge 47You grew up in Oxford. Did you ever think you would work in the...
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Brands Need to Stop Trying to Play Hero
Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping brands with...
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This New York Anti-Agency Helps Clients Like HP Do Good in the World
SpecsWho (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officerWhat Creative...
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Are Omnicom and Publicis Laying Grounds for a Divorce?
By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only fanned speculation of mounting...
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Brand Genius 2014 Call for Submissions
For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a fearless marketer with an...
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What's Slaying the All-American Burger?
Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of...
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3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi
The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast shops, Pitch and...
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Can Indie Ad Agencies Thrive in the Merger Era?
Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of computers in...
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John Oliver's Parody Ad Skewers GM With Bleak Phrases From an Internal Memo
While it's true HBO is not an ad-supported network, Last Week Tonight's John Oliver made an exception Sunday, uttering the words rarely heard on the premium cable network: "We'll be right back." Of...
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This Content Marketer Also Produces Documentaries
SpecsWho (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of...
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Husband-and-Wife Media Shop Seeks Outsized Results
SpecsWho Mary Perhach, president, and Nick Pappas, CEOWhat Media agencyWhere New York office Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took...
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Tiny Rebellion Is Doing Well by Doing Good
SpecsWho (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCOWhat Full-service...
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